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Branding Strategy UX-UI Design September 1, 2023

Alışgidiş

Work was carried out on areas such as branding, user research, journey mapping, user flow, ux strategy, ui design, usability testing, motion design, 3D character production for Fibabanka’s e-commerce superapp project Alışgidiş. Campaigns and promotions were prepared for outdoor areas such as shopping malls, bridges, billboards, and metro screens.

  • Strategy

    Brand, UX Strategy

  • Design

    UI/UX Design, Art Direction

  • Client

    Fibabanka

Need To Be Done

In a digital shopping mall, fingers were needed to navigate between floors using an elevator.

There was a short time left until the launch date and we were still getting offers from various studios to create our 3D character archive. Using creative artificial intelligence, I reached the right prompts with reverse engineering methods and used various manipulation techniques to create our finger-human character archive for the launch. Afterwards, we continued to update and develop the archive according to current events.

Challenge

I led the design of the AlışGidiş and other digital banking services while building and managing a multi-disciplinary design team.

Alışgidiş first took place in Fibabanka Bank application with webview infrastructure. I designed an interface and a simple experience consisting of home page and stores with different designs, product details, lists, basket and payment methods. Then, an independent native superapp design was started. A digital shopping center that offers different experiences where you can visit the floors with an elevator.

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