Blind ID

Turn a napkin-sketch—“Tinder meets Clubhouse, but anonymous”—into a revenue-generating mobile product, launch across multiple markets, and break the 1-million-download mark inside four months.

My Play

• Product & UX — ran problem interviews, mapped voice-matching flows, and delivered a dev-ready UI kit for iOS and Android.

• Team build — hired an 6-person squad (2 iOS, 1 Android, 1 BE, 1 QA, 1 designer).

• Brand & GTM — coined the name BlindID, led visual identity, and orchestrated a teaser campaign.

• Ad spend & growth loops — managed a six-figure UA budget, A/B-tested creatives, and layered in referral rewards that cut CAC by 28 %.

Impact

• 1 M+ downloads in the first 4 months post-launch.

• Currently adding 100 k+ new members every month with positive ROAS.

• Hit Top-10 in the Social category in five of six launch countries.