Taç Spor

Give Istanbul’s 40-year-old multi-sport club a modern face: new brand language, a mobile-first site, and a self-service booking flow for courts, pitches, and classes—delivered before the spring season kicked off.

My Play

• Brand reboot — rebuilt the logotype, set a bold amber-navy palette, and authored a mini atomic design system for web & print.

• Figma → responsive UI — mapped user journeys, designed breakpoints, and packaged an atomic component library for fast iteration.

• Hands-on Elementor build — spun up a lean child theme, crafted global headers/footers in Theme Builder, and hard-tuned performance (WebP, critical CSS, Cloudflare).

• Membership & reservations — integrated WP Members + Bookly, layered custom fields for team rosters, and wired Stripe for real-time payments.

• 4K storytelling — scripted, shot, and color-graded three promo reels that showcase football, tennis, and gym facilities; embedded as auto-played heroes.

Impact

• Booking flow now averages < 90 seconds from court pick to payment.

• Marketing team adds events and timetable changes directly in Elementor—zero dev tickets.

• Promo videos drove a 30 % spike in facility-tour bookings during the first month (Google Analytics & Bookly data).