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42 Maslak, Sariyer, Istanbul 34485,
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Branding PM Strategy UX-UI Design January 8, 2018

Clapper

Clapper — Social Watch-List App → Agency & Production Studio

Create the first Turkish platform where film- and series-lovers can log what they watch, get AI-driven recs, and hang out with a like-minded community—on a student budget, while pitching to accelerators for seed funding.

 

My Play

  • Incubation win — took the concept to ITÜ Çekirdek; placed in the Top 20 of 1 000+ projects, securing seed capital and mentorship. 

  • MVP to market — led UX, UI, and React Native dev; shipped to App Store & Google Play in Feb 2019.

  • Viral mechanics — designed referral loops, gamified badges, and social share cards that fueled organic installs.

  • Growth pivot — formed Clapper Agency & Production, providing branding and motion services to fund product burn while honing our in-house craft. 

  • Team ops — managed a six-person distributed squad; rebuilt backend in Year 2 to handle surge traffic.

Impact

  • Hit 50 k active users in the first 3 months, peaking at 20 k within weeks of launch. 

  • Maintained a 4.8★ rating across iOS & Android.

  • Agency arm delivered 30+ projects for studios, actors, and startups—covering 100 % of monthly burn.

  • Journey sharpened my full-stack skillset: product strategy, growth, fundraising, and client delivery.

 

  • Role

    Co-Founder · Product Designer · PM

  • Scope

    Product Vision · UX/UI · Growth Loops · Brand & Marketing · Team Ops

  • Timeline

    2016 – 2022 (idea → launch → studio)

  • Tools

    Adobe CC · Sketch · Figma · Firebase · Wordpress · Jira · Slack

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