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UX-UI Design

Fibabanka

My Play Mapped the entire loan journey, then shipped 160 + mobile and 60 + web screens for the MIKS platform.  Built a modular…

Alışgidiş

  My Play Shaped the product vision through user research, journey mapping and rapid wireframes.  Designed end-to-end flows (home, store grid, PDP, cart, payment)…

The Ritz-Carlton

Go live with an ultra-luxury property microsite on a eight week deadline while preserving the Ritz-Carlton brand’s understatement and giving remote buyers a realistic…

BLG Capital

Give BLG Capital a bilingual platform that spotlights its U.S.- and Turkey-based real-estate portfolio—delivered in eight weeks, elegant enough for high-net-worth investors, yet editable…

Artweeks

Artweeks @ Akaretler — Digital Companion Site & Live-Event Toolkit Translate a week-long physical art festival spread across 30+ row houses into a single…

X Media Art Museum

Bring the museum’s room-scale, projection-driven exhibitions online—fast—so art lovers worldwide can preview shows, buy tickets, and feel the venue’s “immersive” DNA from a screen. …

Clapper

Clapper — Social Watch-List App → Agency & Production Studio Create the first Turkish platform where film- and series-lovers can log what they watch,…

DasDas

Give a brand new performing-arts venue a ticket ready website before opening night then keep growing the ecosystem with an art museum spin-off (2021)…

Taç Spor

Give Istanbul’s 40-year-old multi-sport club a modern face: new brand language, a mobile-first site, and a self-service booking flow for courts, pitches, and classes—delivered…

Fibabanka

My Play Mapped the entire loan journey, then shipped 160 + mobile and 60 + web screens for the MIKS platform.  Built a modular design system, interaction specs, and motion tokens for engineering hand-off. Conceived & designed AlışGidiş as an app-in-app marketplace:…

  • Role

    Sr. Product Designer & Art Director

  • Scope

    UX Strategy · UI/UX · Motion · Design System · Web & Mobile

  • Timeline

    Jun 2022 - Dec 2024

  • Tools

    Figma, After Effects, Spline, Jira, Zeplin

Alışgidiş

  My Play Shaped the product vision through user research, journey mapping and rapid wireframes.  Designed end-to-end flows (home, store grid, PDP, cart, payment) for both the WebView MVP and the follow-up native “super-app” concept.  Created a finger-human 3 D mascot library—generated…

  • Role

    Sr. Product Designer & Art Director

  • Scope

    Brand Strategy · UX Research · UI/UX · Motion · 3D Design

  • Timeline

    May 2023 - Dec 2024

  • Tools

    Figma, After Effects, Spline, Blender, Dall-E, Jira

October 30, 2024

The Ritz-Carlton

Go live with an ultra-luxury property microsite on a eight week deadline while preserving the Ritz-Carlton brand’s understatement and giving remote buyers a realistic unit tour.   My Play Hands-on WordPress build – spun up a lean child theme and used Elementor…

  • Role

    Sr. Product Designer & WordPress Developer

  • Scope

    UX Strategy · UI/UX · WordPress Build · Performance Tuning · 3D Integration

  • Timeline

    Oct 2024 – Dec 2024

  • Tools

    Figma · WordPress · Elementor · GSAP · Matterport

March 14, 2024

BLG Capital

Give BLG Capital a bilingual platform that spotlights its U.S.- and Turkey-based real-estate portfolio—delivered in eight weeks, elegant enough for high-net-worth investors, yet editable by the IR team with zero dev help.   My Play Elementor-first theme build – forked a lean…

  • Role

    Sr. Product Designer & WordPress Developer

  • Scope

    UX Strategy · UI/UX · WordPress Build · Motion Direction · Drone Art Direction

  • Timeline

    Dec 2024 – Feb 2025

  • Tools

    Figma · Elementor · GSAP · After Effects · DaVinci Resolve

Artweeks

Artweeks @ Akaretler — Digital Companion Site & Live-Event Toolkit Translate a week-long physical art festival spread across 30+ row houses into a single digital hub that guides visitors, highlights 250 artists in real time, and stays easy for curators to update…

  • Role

    Sr. Product Designer & WordPress Developer

  • Scope

    UX Strategy · UI/UX · WordPress Build· Exhibitor CMS · Motion Identity

  • Timeline

    Mar 2022 – Apr 2022

  • Tools

    Figma · Elementor Pro · WPML · GSAP

December 8, 2021

X Media Art Museum

Bring the museum’s room-scale, projection-driven exhibitions online—fast—so art lovers worldwide can preview shows, buy tickets, and feel the venue’s “immersive” DNA from a screen.  My Play Concept → UI kit — distilled the physical journey into a video-forward homepage, full-screen welcome slides, and…

  • Role

    Lead Product & UX Designer · WordPress Developer

  • Scope

    UX Strategy · UI/UX · Elementor Build · Motion & Video Integration · Maintenance

  • Timeline

    Nov 2021 - Dec 2024

  • Tools

    Figma · Elementor · GSAP · After Effects

January 8, 2018

Clapper

Clapper — Social Watch-List App → Agency & Production Studio Create the first Turkish platform where film- and series-lovers can log what they watch, get AI-driven recs, and hang out with a like-minded community—on a student budget, while pitching to accelerators for…

  • Role

    Co-Founder · Product Designer · PM

  • Scope

    Product Vision · UX/UI · Growth Loops · Brand & Marketing · Team Ops

  • Timeline

    2016 – 2022 (idea → launch → studio)

  • Tools

    Adobe CC · Sketch · Figma · Firebase · Wordpress · Jira · Slack

September 15, 2018

DasDas

Give a brand new performing-arts venue a ticket ready website before opening night then keep growing the ecosystem with an art museum spin-off (2021) and a Bursa outpost (2023) without rewriting the whole stack.   My Play Wireframe → UI → Prototype…

  • Role

    Lead Product & UX Designer

  • Scope

    UX Research · UI/UX · Motion · WordPress Build & Care · Multi-site Roll-outs

  • Timeline

    2018 – 2024 (initial launch + two spin-offs + maintenance)

  • Tools

    Figma · WordPress + Elementor · GSAP · After Effects

Taç Spor

Give Istanbul’s 40-year-old multi-sport club a modern face: new brand language, a mobile-first site, and a self-service booking flow for courts, pitches, and classes—delivered before the spring season kicked off.   My Play Brand reboot — rebuilt the logotype, set a bold amber-navy…

  • Client

    Galatasaray SK

  • Role

    Product Designer & WordPress Developer

  • Scope

    Branding · Responsive Web · Elementor Build · Membership & Reservation Service · 4K Promo Videos

  • Timeline

    Dec 2021 - May 2022

  • Tools

    Figma · Elementor · After Effects · DaVinci Resolve