Alışgidiş
My Play
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Shaped the product vision through user research, journey mapping and rapid wireframes.
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Designed end-to-end flows (home, store grid, PDP, cart, payment) for both the WebView MVP and the follow-up native “super-app” concept.
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Created a finger-human 3 D mascot library—generated with AI prompts + post-sculpt tweaks—to power launch promos and in-app animations.
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Delivered outdoor campaigns (mall LEDs, metro screens, billboards) to drive the first wave of traffic.
Impact
- Launched AlışG idiş super-app → reached 600 k+ active members and a 4.7★ store rating in 10 mont
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Achieved a seamless 1-tap transition from banking to shopping; zero drop-offs in the beta cohort.
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Mascot-led ad creatives boosted launch CTRs vs. static banners (A/B test, +27 %).
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The design system and mascot pipeline now serve as the blueprint for all future Fibabanka retail experiments.
With a single swipe, shoppers ride an on-screen elevator or take the virtual stairs between themed floors: everyday retail on the ground, niche concept stores above, and service hubs for insurance, travel, and car care in between. The penthouse hosts AlışGidiş Up, a loyalty lounge packed with cash-back, gamified points, and coupon drops.
I steered the concept from sketch to hi-fi prototype: flows, wireframes, 3D elevator artwork, and motion specs that bring the “mall in your pocket” to life.
AlışGidiş had to ship fast first as a WebView marketplace nested inside Fibabanka’s banking app, then as a stand-alone “super app” with elevator-style navigation. My challenge was two-fold: architect an end to end shopping journey (home, floor grid, product, instant-credit checkout) and spin up a brand new, cross disciplinary design team to make it real all without disrupting live banking flows.
