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UX-UI Design September 15, 2018

DasDas

Give a brand new performing-arts venue a ticket ready website before opening night then keep growing the ecosystem with an art museum spin-off (2021) and a Bursa outpost (2023) without rewriting the whole stack.

 

My Play

  • Wireframe → UI → Prototype — designed complete flows for both the responsive website and a native iOS / Android app; ran usability tests and delivered a dev-ready UI kit and interactive prototypes.

  • Responsive Web Build — coded a mobile-first WordPress theme with Elementor Pro and layered in micro-animations; launched ahead of opening night.

  • App Handoff — transferred all assets, specs, and motion guidelines to the engineering team; development was paused, but the full design package remains version-controlled and ready to resume.

  • Roll-out Kit — cloned the core theme for xMediaArtMuseum (2021) and DasDas Bursa (2023), allowing quick color / language tweaks while preserving brand consistency.

  • Ops & Care — handled performance tuning, content management, and SEO through September 2024.

Impact

  • Site went live for the grand opening, and the mobile ticket flow now averages under 60 seconds from show pick to payment.

  • Reached 1 million + unique visitors per month in peak season hitting that milestone within six months of launch.

  • One responsive codebase powers three live DasDas properties; the marketing team updates content in Elementor with zero developer tickets.

  • App design is shelf-ready, eliminating a fresh discovery phase when development restarts.

  • Won 2nd place in the Culture & Arts category at the 2020 Golden Spider Awards.

 

  • Role

    Lead Product & UX Designer

  • Scope

    UX Research · UI/UX · Motion · WordPress Build & Care · Multi-site Roll-outs

  • Timeline

    2018 – 2024 (initial launch + two spin-offs + maintenance)

  • Tools

    Figma · WordPress + Elementor · GSAP · After Effects

To Create

Stylish, modern and user-friendly digital products that reflect the versatility of DasDas and prioritize content.

In 2021, the xMediaArtMuseum website, an affiliate of DasDas, was designed and launched. In 2023, the DasDas Bursa website was created, further expanding the digital presence of the brand. Until September 2024, I was responsible for the development, updates, and maintenance of DasDas’ websites.

 

Designing
Award-Winning
Digital Experiences for DasDas and Its Affiliates

The website was recognized with the 2nd prize in the Culture and Arts category at the 2020 Golden Spider Awards.

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